Today marks the 1 year anniversary of when I arrived in San Diego...
And I find myself in a time of deep reflection.
This last year has been interesting to say the least!
As Heather and I were working through our separation...
It became clear to me that I had some serious baggage in my life that needed dealing with...
So I went into therapy...
Apparently I had zero self worth and zero self love....
Through my upbringing, I was programmed to see what little value I could in myself through what I did for others.
At age 8, I was forced to work on my Uncle's farm - living there for the summer.
At 10, I was made to do the dishes, make food for the family, clean the house, do the yard work AND help with cutting/splitting wood to heat the house
A 12, I was made to work on my Great Uncle's farm - shoveling pig crap and other farm duties for $3/hr - all because my father wanted me to buy my own clothes so he didn't have to...
At 17, I had my first child.
At 21, I got married.
At 23, I started my first service based business.
At 29, I started my 2nd service based business (ad agency).
At 37, I got burned out.
Hard core...
I had scaled my ad agency to over 7 figures...
On the back of long hours, massive overhead and hustle...
At the same time, building a consulting & training company into it's own 7 figure business!
As I took inventory of my situation, it became clear to me that I HATED the agency...
It was 100% of my headaches. It was 80% of my expenses...
And it brought in less than half of my company's overall revenue!
I wanted to get rid of it so bad, I would have just walked away from it...
But I couldn't!
All these stories kept coming up inside my head...
- You won't be relevant anymore without the agency.
- What about your team - don't they need jobs?
- What about your clients?
- What if nobody buys your coaching or training?
So I kept pushing...
Adjusting the model constantly...
TRYING to find a way to keep this thing going while maintaining my sanity!
Eventually, I hit the wall.
I realized that I was holding on to the agency because of this bad programming from my childhood.
That is what was creating the stories in my head.
That all my value was in DOING things for others...
Here's the crazy truth:
My clients get BETTER results from what I TELL THEM TO DO vs. what I do for them!
And when I was repeatedly reminded of this through numerous messages I get from people I help...
I was finally able to let go of the agency and the stories I was using to bind myself to it!
That was about 2 weeks ago now...
In that time, I have been the happiest I've ever been in my life!
In just ONE week, I was able to earn back all the "lost" revenue from the agency (without any of the overhead)...
And my consulting clients are getting EVEN BETTER RESULTS now that my mind is 100% focused on helping them win!
My ad campaigns are doing numbers I haven't seen since 2014 :)
It's a testament to two things:
1) The power of focus.
Over the last quarter, I've been SIMPLIFYING everything I do.
I see so many people with complexity all over their businesses.
It's why most fail and are stressed.
2) The power of our own stories.
My mind kept myself stuck in a self contained prison for years.
I see people doing this to themselves constantly.
Every time I identify these limiting beliefs and squash them, I'm able to move forward to a new chapter of life that brings new opportunities and levels of happiness.
Now my day is filled with messages like this one from my clients...
Right now, I have some openings in my consulting program called Academy Of Advertising Profit Society.
This is how I help my clients build, create and scale profitable offers, funnels and ads...
If that's something you want...
Go here to see how you and I can put 5-6 figures per month into your bank account:
https://jasonhornungagency.com/deals/join-aoa-profit-society/
To the victor belong the spoils,
Jason Hornung
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